At Portabull, we know cold storage is crucial for farmer’s markets, and often onsite options are limited. We provide flexible solutions so you can distribute the freshest, locally sourced goods to your customers. Imagine not increasing your permanent footprint to facilitate cold storage and providing farmers with safer alternatives to portable coolers, which may not meet the USDA Farmer’s Market Rules and Operating Guidelines.
Many consumers prefer farmer’s market produce to a grocer because they know it’s local, and the time it takes to reach their tables is significantly reduced. When you use Portabull electric units, you ensure the proper storage of produce so that nutritional value and taste are uncompromised.
A study on consumer attitudes and behaviors toward locally grown foods and farmer’s markets showed that more than half of respondents listed food quality, safety from foodborne illnesses, and supporting their local farmers as the most important reasons they visited farmer’s markets. Consumers trust farmer’s markets, their local farmers, and assume that the goods sold will be fresh, healthy, and safe. Portabull Cold Storage units are designed for farmer’s markets to build and maintain their customer’s trust in the quality and safety of perishable food.